NationalSaturday, 28 March 2026·The Hindu
TV Rating Policy 2026 replaces 2014 guidelines to improve transparency in audience measurement
The Ministry of Information & Broadcasting notified TV Rating Policy 2026 to overhaul television audience measurement and align it with OTT and Connected TVs.
Key highlights
Direct fact
In March 2026, the Ministry of Information & Broadcasting notified the TV Rating Policy 2026, replacing the 2014 guidelines to strengthen transparency, neutrality and accountability in India’s television audience measurement system.
Key specifics
- The policy replaces the decade-old 2014 TV rating guidelines.
- It was notified by the Ministry of Information & Broadcasting (MIB).
- The policy covers OTT and Connected TVs in addition to television measurement.
- It introduces standards for registration, operation and auditing of rating agencies.
- The aim is to improve transparency, neutrality and accountability in audience measurement.
Exam lens
Governance and media regulation question, TV Rating Policy 2026, MIB, 2014 guidelines, OTT, Connected TVs — TNPSC may ask the ministry and the policy objective.