Awards AppointmentsSaturday, 21 March 2026·https://testbook.com/current-affairs/21-march-2026-daily-current-affairs
MS Dhoni named brand ambassador for BHIM Payments App by NPCI BHIM Services
NPCI BHIM Services Limited appointed Mahendra Singh Dhoni as the brand ambassador for the BHIM App.
Key highlights
Direct fact
In March 2026, NPCI BHIM Services Limited (NBSL) appointed former World Cup-winning captain Mahendra Singh Dhoni as the official brand ambassador for the BHIM App.
Key specifics
- BHIM is promoted as “Bharat Ka Apna Payments App”.
- The association comes as BHIM nears its tenth anniversary.
- The move is intended to drive scale, financial inclusion and long-term user confidence in digital payments.
- Dhoni’s image of consistency and trust was cited as a fit for the app.
- The appointment was made by NPCI BHIM Services Limited, not by a private bank.
Exam lens
Appointments and digital payments, BHIM App, NPCI BHIM Services Limited, Mahendra Singh Dhoni, tenth anniversary — TNPSC may ask the app’s operator, ambassador, and the purpose of the campaign.