NationalSaturday, 15 August 2026·The Hindu - National
Centre removes 12-minute ad cap for TV channels under Cable Television Networks Rules, 1994
The Union government decided on August 14, 2026 to remove the 12-minute advertisement cap for television channels.
Key highlights
Direct fact
On August 14, 2026, the Union government decided to remove the 12-minute advertisement duration cap for television channels under the Cable Television Networks Rules, 1994, citing fair competition and ease of doing business.
Key specifics
- The cap was originally introduced in 2006 under the Cable Television Networks Rules, 1994.
- At the time of introduction, India had only 62 TV channels.
- The Ministry of Information & Broadcasting said there are now more than 900 TV channels.
- The change will take effect only after the amendment is notified in the Gazette.
- The ministry said digital distribution platforms such as DTH, Cable TV, HITS and IPTV now carry 300 to 500 channels or more.
Exam lens
Question type: governance and media regulation, 2006 rule, 62 channels then, 900+ channels now, Gazette notification. TNPSC may ask the rule name, year of introduction, and the reason for removal of the ad cap.