NationalWednesday, 16 September 2026·The Hindu - National
CCPA fines Rapido ₹10 lakh for dark patterns, misleading ads in ride-booking prompts
On September 15, 2026, the CCPA imposed a ₹10 lakh penalty on Rapido for misleading advertisements, unfair trade practices and dark patterns in ride booking.
Key highlights
Direct fact
In September 2026, the Central Consumer Protection Authority (CCPA) imposed a ₹10 lakh penalty on Roppen Transportation Services Pvt Ltd, which operates Rapido, for misleading advertisements, unfair trade practices and dark patterns in India.
Key specifics
- Penalty amount: ₹10 lakh, imposed by the CCPA on Rapido on September 15, 2026.
- The probe covered cab and bike-taxi aggregator platforms, including Uber, Ola, Rapido and Namma Yatri.
- The Guidelines for Prevention and Regulation of Dark Patterns, 2023 were cited in the action.
- CCPA found prompts such as “Higher the price, higher the chance of getting a ride” and “Captains aren't accepting at Rs 60. Try adding +10, +20, +30”.
- CCPA Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra headed the authority during the examination.
Exam lens
Polity and consumer-protection MCQ angle: CCPA, Dark Patterns, 2023 guidelines, misleading ads, unfair contract, confirm shaming; TNPSC may ask which authority penalised Rapido and under which 2023 guidelines.